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The current economic growth is generating a lot of adverse environmental and social impacts. However, some new business models exist and could offer solutions enabling well-being for all. High schools and universities around the world have a high responsibility for the dissemination of this new decision process, and this videoconference aims to achieve it.



Puede seguir la transmición en vivo de esta conferencia a traves del siguiente link:


  • 10h00-10h15 Local introduction of the conference
  • 10h15-10h45 “Public sustainability policy and Life Cycle Analysis practices”, Pia Wiche, Catholic University in Valparaíso, Chili.
  • 10h45-11h15 “Business models of social organizations / Public environmental policy”, Marietta Bucheli, Facultad de Estudios Ambientales y Rurales, Colombia.
  • 11h15-11h30 Break
  • 11h30-12h00 “CSR in Venezuela”, Josephina Brunicelli, Instituto de Estudios Superiores de Administración, Venezuela.
  • 12h00-12h30 "Ethic as a tools for a better performance", Ana Claudia Estrella, Universidade Federal Fluminense, Brazil.
  • 12h30-13h00 "Sustainability and Consumer Behavior in Brazil”, Kavita Miadaira Hamza, School of Economics, Business and Accounting-FEA, University of Sao Paulo, Brazil
  • 13h00 Conclusion: International platform for responsible business models, Beatrice Bellini, Paris Nanterre University, France.
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International Videoconference
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Presenta a tus speakers



Marietta Bucheli
Marietta Bucheli

COLOMBIA: Pontificia Universidad Javeriana (mbucheli@javeriana.edu.co)

Director of Instituto de Estudios Rurales, Facultad de Estudios Ambientales y Rurales, Pontificia Universidad Javeriana.

Marietta BUCHELI is profesor in Pontificia Universidad Javeriana, Bogotá. She has a Master in local development of

Pontificia Universidad Javeriana and a doctorate in administration of Sherbrooke University, Québec, Canada. She masters

the study program about social economy. She is director of the review Cuadernos de Desarrollo Rural (ISI,SCOPUS;

Scielo, Redalyc, A1 in Colombia index). Her research is about social and solidarity economy and local development.

Pia Wiche
Pia Wiche

CHILI: Catholic University in Valparaíso (pia.wiche@gmail.com)

An international expert in Sustainability, Pia Wiche holds a M.Sc. in Chemical and Biological Engineering and a Certificate in Entrepreneurship from Cornell University. She is a peer-reviewer for the Journal of Life Cycle Assessment and the Journal of Cleaner Production and a Consultant for UN Environment in Latin America and the Caribbean. Also, she has done several teaching activities and currently teaches sustainability and entrepreneurship at the Industrial Engineering School of the Pontificia Universidad Católica de Valparaíso.
Pia applies state of the art science, public policy and business models to help companies and organizations create sustainable value.

Josephina Bruni Celli
Josephina Bruni Celli

VENEZUELA: Instituto de Estudios Superiores de Administración (jbruni@iesa.edu.ve)

Josefina Bruni Celli is Ph.D Public Administration, New York University (2001); MBA with concentration in Public Services and Public Enterprises, IESA (1988); B.A, Political Science Yale University (1983). As a professor in the Centre for Public Policy in Venezuela's Instituto de Estudios Superiores de Administración (IESA), Dr. Bruni Celli teaches various classes in business and public policy including Tools for Information Analysis, Evaluation and Design of Public Policy, Enterprise State and Society, and Corporate Social Responsibility in Latin America. Together with other professors of IESA, Dr. Bruni Celli is an active member of Social Enterprise Knowledge Network (SEKN). The majority of her research on the social responsibility of business has been published by publishers outside of Venezuela including Harvard Business School.

Ana Claudia Estrella
Ana Claudia Estrella

BRAZIL: University Federal Fluminense of Rio de Janeiro (anacts@id.uff.br)

Faculdade de Administraçao e Ciências Contábeis Ana Claudia is Professor of Law and Ethics. The Ethics for a new conception of business is the main interest area of research as much as values for business models state and regulation of enterprises. She is coordinator of the Program of Business Strategies PGGN/UFF and coordinator of the center for studies in ethics and business performance NEEP/UFF

Dr Kavita Miadaira Hamza
Dr Kavita Miadaira Hamza

BRAZIL: University of Sao Paulo (kavita@usp.br)

School of Economics, Business and Accounting-FEA/USP

Degree in Business (2002), Master Science (2005) and PhD (2009) in Business, all from Universidade de São Paulo (USP). She is an Assistant Professor in the Business Department at FEA-USP since 2013. Before, was a lecturer at Mackenzie Presbiterian University, Federal University of the State of São Paulo (UNIFESP) and Faculdades Alves Faria. Her expertise is on Marketing, with a research line on Sustainability and Ethics, focusing on Sustainable consumption, Sustainability labels and Selective waste collection. She is also responsible for the following courses at FEA USP: “Introduction to Marketing”, “Consumer Behavior”, and “Sustainability and Ethics in Marketing”.

Beatrice Bellini
Beatrice Bellini

FRANCE: University Paris Nanterre (beatrice.bellini@u-paris10.fr)

She is the Dean of Management sciences department and associate professor in responsible management. Her research concerns sustainable consumption and responsible business models for less environmental and social impacts with a chainvalue approach.
The presentation will develop the opportunity of implementing responsible business models courses in management schools and universities. The international platform aims to enables development and help educators.